AdMob is a mobile advertising company founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising on mobile".In November 2009 it was received by Google for $750 million. It was incorporated in 2006 and based in San Mateo, California.
AdMob is Google’s mobile advertising platform specifically designed for mobile applications. While AdMob can be trouble some for users, who have their games intersperse by AdMob ads, these mobile advertisements allows developer team to offer mobile games for free, since developers can make earnings from the AdMob advertising instead.
Google AdMob: How does it Works:-
Advertisers pay Google to use AdMob as a platform for advertising their app within existing mobile apps. This also allow applications to generate AdMob revenue, even with a free mobile game, by offering other applications advertising space within their game. Google gathers revenue by charging a fee for using AdMob.
Google AdMob has greatly furthered the development of mobile apps, making it easy for advertisers to use the AdMob mobile ad network and get their ads integrated intomobile applications.
AdMob Android vs. iAd iPhone:-
While advertising on Android often corresponds to using AdMob, the same is not true for advertising on iPhones. Mobile ad developers often create iAd and AdMob ads to use on iPhones.
Why is this necessary?
iAds naturally flow better with Apple products, but if the iAd fails, an AdMob ad can be used as a replacement. Even iPhone advertisers sometimes prefer AdMob because historically the fill rate (how often an ad successfully appears) for iAds are considerably lower. The fill rate for iAds can be as low as 30-35% (which means that only 1/3 of attempts to load an ad are successful), while the fill rate for AdMob is 80-85%.
AdMob SDK: Developing Mobile Ads:-
Google AdMob SDK allows mobile ad developers to integrate mobile-optimized text ad image banners in addition to rich web apps called interstitials for Google mobile advertising.
Interstitials are rich HTML5 experiences, also known as “web apps” that appears at natural app transition points like a game level load. These known ad formats offered by SDK developers allow for a range of responses to user touch, including access to the Application Store, Android Market, iTunes, Maps, etc.