White Hat SEO Techniques
SEO Stands for “Search Engine Optimization”. It is the methodology of strategies, techniques and tactics used to increase the amount of visitors to website by obtaining a high-ranking placement in the search results page of a search engine (SERP) – it includes Google search engine, Bing search engine, Yahoo search engine and other search engines.
White Hat SEO is the opposite of Black Hat SEO. Generally, White Hat SEO refers to any practice that improves your search performance on search engine results page i.e.SERP while maintaining the integrity of your website and staying within the search engine’s terms of service. These tactics stay within the bounds as defined by Google.
A little keyword research can go long way helping you to understand what your audience wants.
Not only you will find the topics that are regularly searched, but also you’re likely to stumble on search language they are using that you might not have anticipated. One reason is that your knowledge and expertise in your industry should be deeper than theirs. This is an great opportunity for you to search long tail keywords that your audience can understand, and create content that speaks with them.
Here are some White Hat SEO Techniques:
1. Quality Content.
The time when we first started looking at SEO as a separate entity to website build there was one phrase that we can continually hear, “content is King”, and it’s true. There is nothing more valuable that you can do to optimize your website for search engines than offer unique well written content. A search engines aims to serve up what believes to be most appropriate website for any given search to the end user.
The content you are entering should always be unique and should be a quality content with examples.
2. Using structural Markup and Separate content from Presentation.
Semantically structuring your mark up helps search engines understanding the content of your webpage which is a good thing. Making proper use of heading elements is essential because search engines give more weight to content within the heading elements. Using CSS to separate the design elements from the content makes for much leaner code, and makes it easier for search engines to find what they’re looking for, which is content.
3. Titles and Meta data
Providing pages with proper titles and meta data is essential.
Engines now regard them as less important, as it is still important to use them and use them properly. Titles however still carry a lot of weight, when we think of semantic mark up it is obvious why. The title of anything is a declaration as to what kind of content might be, so you make sure your page titles are a true representation of the content of the page.
4. Keyword research and effective keyword
Create your website with keywords and key phrases in mind. Research keywords and key phrases, think people might use to find your site. Single words are not always the most effective target, try multi-word phrases that are much more specific to your product/service and you’ll be targeting end users that are much likely to want what you are offering.
Use the keywords and key phrases you’ve identified effectively throughout your website. Assign each and every page 2-3 of the keywords you’ve identified and use the keywords throughout all important elements of the page. Those are,
• Meta Description
• Meta Keywords
• Heading Elements <H1>,<H2>,<H3>
• Alt Tag
• Title Tag
5. Quality inbound Links
Having inbound links to your website can be likened for having vote for the good but there are good links and bad links so therefore votes for the good and votes that are bad. Good links are the links from all other web pages that are regarded highly by the search engines and are contextually relevant to the content of your page. Bad links are links from web pages that aren’t regarded highly or potentially banned by search engines and have no relevance to the content of your page.