As we all know that Google algorithm takes many factors for ranking a web page. So, Search Engine Optimization is a bit complicated for many reasons. The reason for this complication is that it has changed dramatically over the past few years. In 2011, Google released Panda, and this was the first of a series of new algorithms that changed the SEO landscape forever.
Here are five worst SEO practices List:
1. Thin content: These pages types have very little common text content.
Google started actively punishing this type of content with their Panda algorithm. To overcome this, every content of your webpage needs unique, quality material on them.
2. Copying others SEO practices: Many a times where people “Thinks” why their competitor is ranking so high, and why shouldn’t they copy their SEO strategy.
This often comes in the context of someone using bad SEO practices.
SEO is not quite that simple. The reality is that a bad SEO practice is always results bad SEO outcome.
Google defined on what types of practices they want publishers to follow, and it’s best to focus on that approach. Google is constantly updating their algorithms (Panda and Penguin) to detect where peoples are doing things that are not in compliance with their webmaster guidelines.
3. One dimensional link building: Many publishers learn the importance of links , and start figuring out the ways to get people to link to their websites.
An example is to write articles on the top media sites covering your market space. In many cases, they write for Forbes, Search Engine Land, Copyblogger, Social Media Today, Marketing Land, and other sites. All of these websites help build reputation and visibility.
The bottom line here is that you need to use many approaches to build your visibility with reputation, and then creating content on your site that others will want to link to.
4. Not implementing a mobile-friendly website: On November 18, 2014, Google made it known that they were testing Mobile-Friendliness as a ranking factor. Whether your pages are mobile-friendly or not is easy to verify. Just test your pages using Google’s Mobile-Friendly Test Tool. Gary Illyes clarified that any page that passes the test tool will get the mobile-friendly label in the search results, and, will also get the ranking boost.
5. Implement duplicate content: There are many different ways that this can happen, two of the most popular scenarios are:
Many businesses operate two or more websites that contain similar/identical content. These different doorways may have been implemented different methods for marketing their products or services.
Many sites have multiple ways of navigating to the same content, but the content is delivered from different URL.
The trouble with duplicate content is that search engines want to rank the same content only once. So if you have multiple URLs on one site with the same content, one of these is just a waste of the search engine’s time. Here is a real case where you are “leaking PageRank” – you are sending your own precious PageRank to pages that will never rank.
You also need to think about your crawl budget. If the search engine comes to your site and is going to crawl 1000 pages today, and 400 of these are duplicate pages that will never rank, you wasted a significant percentage of your opportunity for the search engine to find good unique content and rank it.
And, if you have implemented “doorway sites” you could be in bigger trouble. Search engines see this as Spamming, and you could get banned.