We are all well familiar with google. Google has made tremendous data gathering for each and everyone.one of the most important thing to think is how you can use these all logs for your benefits.
For better use of this google has blessed us with Google analytics.
You can integrate your website with this tool. Its easy to use and can give you all the access information of your website in the form of logs and charts. It is very user friendly as you can view your site info in different aspects and different display format.
This tool is must as it can define the SEO activities and their growth around the world. You can access your individual social media hits linked to your websites and view the traffic of users.
It is also helpful when it comes to security of your websites. If someone is putting a script to increase load on you website you can find that user through this tool.
This tool can tell you time can content optimization guidelines for pages of your site.
All and all it has number of verticals in different aspects which will give you brief idea for how to
Improve your social presence.