pecialists digital agencies have been around for about a decade now. Many of them started off ad specialist web design agencies creating web properties for brands.
They expanded their services to offer interactive ads, microsites (when they were a rage) and online media planning and buying.
Then came social media campaigns which set off a slew of specialist agencies themselves.
Firstly lets look at the services which constitute ‘digital’ nowadays:
‘digital’ strategy (not sure if such a service makes sense; a brand cannot have a stand alone digital strategy as separated from regular brand strategy)
website design & development
banner & interactive ads
media planning & buying
search & SEO
Video content creation (including long-format ads for YouTube) & video collaboration
social media campaigns
mobile ads (mostly traditional banner ads)
mobile website design
mobile application design and development .
Such services call for a diverse set of specialists:
developers, business analysts, UI/UX, search and so on.