SEO Trends states that it’s a general direction/guidelines in which something is developing or changing for the better use of the techniques.
Following are the 5 SEO Trends which should be taken care while working on SEO projects:
1)Mobile Indexing as prime Indexing:-
Now a days people (kids to Adults) are technology savvy which highly spend their time on mobile hence it’s said that mobile searches has surpassed the desktop searches in last year i.e. 2016. By considering this scenario, Google (A popular Search Engine widely used by people for searches) said that, mobile and desktop searches are not equal now.
Since then, it has stated that, mobile experience plays an important role across all the devices. Hence google announced that, indexing would start from responsive mobile version followed by desktop version.
2)HTTPS is must to have:-
HTTPS (Hypertext Transfer Protocol Secure) which helps to keep secure data exchange between user’s system and the website. Users are more internet savvy than they were years ago. They expect more secured experience while visiting the website. This plays an important role when it comes to an e-commerce website where money transactions are taken place. This wold be the must to use trend in this year.
3)Social media is a larger referral traffic source:-
For SEO, Social media plays a vital role to reach out the audiences where much activities and the user engagement is involved on daily basis. Various products and services are being searched and discovered on social media. So, we need to keep close eye on the social media activities which is really a major source of quality referral traffic.
4)Increase in voice search:-
Though people are technology savvy, but they are as lazy too in terms of writing search queries in search bar. Because, you can get the answers to almost anything you want to search and get it in the search results. Hence this technology would grow rapidly this year, giving local businesses a new way to be found.
5)Help of Accelerated Mobile Pages (AMP) for SEO:-
The new borne concept called as AMP; “AMP is a way to build web pages for static content that render fast. AMP in action consists of three different parts: AMP HTML is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML. The AMP JS library ensures the fast rendering of AMP HTML pages. The Google AMP Cache can be used to serve cached AMP HTML pages.”
This fast rendering of the web pages would help users for better and quick browsing, online shopping and many more services which ultimately results in Good traffic for website, Good Alexa Rank and also will help for branding your product.
Conclusion:- These are the trends which would be followed in this year hence we need to pay attention to achieve it for our websites for better results.